Emil Månthén
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TRAILBLAZER - E-COMMERCE CONCEPT

An e-commerce landing page concept for a spring shoe collection, built around minimalism and premium aesthetics.

Role
Owner
Type
Web Design
Year
2026
Tools
Figma
PROJECT
Side project
TRAILBLAZER - E-COMMERCE CONCEPT final design

The challenge

Designing an e-commerce landing page for a spring shoe collection, focusing on minimalism, premium aesthetics and communicating quality through a refined visual style.

Process

  1. 01

    Concept & Visual Exploration

    An independent side project inspired by my personal interest in footwear and an active lifestyle. I explored an original layout, experimenting with typography, imagery and spacing to create a minimal and premium feel.

  2. 02

    Design in Figma

    I built the page in Figma, working on a clean grid with a limited type scale and generous spacing, so the product photography could carry the page. I kept the layout consistent across sections and checked how it held together on smaller screens.

Outcome

A minimalist e-commerce landing page concept with a refined visual identity and a focus on premium footwear.

Next project

INTERIOR DESIGN LANDING PAGE CONCEPT →